The Thought Follower is no more :(

After 40+ issues, 3 tagline rewrites, and plenty of back-and-forth in my own head... it’s time to retire The Thought Follower.

That brand was born in a season where I was obsessed with exploring ideas, thinking deeply, and asking lots of questions.

I’m still obsessed with all those things, but it’s become clear that this newsletter has grown into something else.

And so have you.

You’re not just here to “follow thoughts.”

You’re here to build a Solo business.
One that doesn’t eat your weekends or hijack your life.
One that grows in a way that actually feels good.

So, from today forward, this weekly newsletter is officially called:

🎉 Solo Success School 🎉

Read on to learn how & why I’m making this shift.

Here’s what’s not changing:

You’ll still get one short, sharp email from me each week with behind-the-scenes stories, coaching insights, and practical systems to help you grow your business and enjoy your life.

It’ll still be full of real client convos, lessons and results.

But now the name actually matches the message.

A quick peek behind the scenes...

This wasn’t a spur-of-the-moment change.

I spent time getting clear on the newsletter’s value proposition so it reflects exactly who it’s for and what it delivers. Something that would make the right person hit “subscribe” and think:

“Yes. This is exactly what I need.”

The value prop I landed on was:

Go from scattered to sustainable in your solo business
(Without chasing trends or comparing yourself to everyone else)

I think of this newsletter like a business coach in your inbox.

Thanks for sticking around through the evolution.

I can’t wait to keep showing up in your inbox every week - new name, same mission.

I’d love to hear from you - what do you think of the new name?

Cheers

Joe